Superior Preference Permanent Haircolor, Cooler, Medium Ash Blonde 7-1/2A, 1 application

Preference with Optimized Fade-Defying System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Care Supreme Conditioner helps lock in first day color vibrancy and keeps hair silky and resilient week after week. From roots to ends, color wont fade-out, turn dull or brassy. Pro-Precise Applicator: Extended tip designed to part hair and reach roots quickly, precisely, easily. Fade-Defying Conditioner: 6 weekly treatments of color protective Care Supreme Conditioner with UV filter and anti-oxidant Vitamin E to help defy fade-out and renew shine. Optimized Fade-Defying System includes: No-Mess Fade-Defying Color Gel, Color Cryme in applicator, Care Supreme Multi-Dose conditioner, superior colorist gloves, insert.